Sensory marketing with promotional products = multisensory

Cadolino Promotional Products uses multi-sensory technology to select the right promotional item for our customers. The aim is always to appeal to several senses with the promotional item. This increases the chances of success for the planned marketing campaign many times over. There are many reasons to use promotional items and giveaways in every marketing campaign. But there are even more reasons to get in touch with cadolino Werbeartikel today.

Sensory marketing is a highly interesting field, especially with the use of promotional items and give-aways. And promotional products are the perfect way to appeal to different senses. With multisensory marketing, you increase the chances of success of your marketing campaign many times over. Be sure to integrate promotional items into your marketing mix – success will confirm your decision. Perception decides between thumbs up and thumbs down.

 

   if something should touch

The sense of touch is highly sensitive and perceives even the smallest irregularities. There are over 10,000 receptors in the palm of a hand alone. That alone is reason enough to use promotional products. Nothing is more touching than being able to hold something in your hand.

   when the message needs to be heard

The sense of hearing covers a huge frequency spectrum. Between 60 and 20,000 hertz and is also able to distinguish up to 400,000 tones. Acoustic stimuli have a high emotional potential. Just think, for example, of jingles from Migros, Coop, McDonalds and many others. Or even a song: it can awaken joie de vivre or move us to tears.

   when relaxation is required

Sensory marketing works wonderfully, especially in stores. Pleasant fragrances are a simple way of conveying a sense of well-being and relaxation. The basis of the sense of smell is the 30 million olfactory cells that every human being possesses. We can distinguish between around 10,000 olfactory stimuli. Scents trigger associations and memories. The subconscious sends its regards. In contrast to the other four senses, this sense has a direct effect on the limbic system.

   I see something you don’t see

People use their sense of sight to take in around 80 percent of all information from their surroundings. The eye therefore decides extremely quickly, within two tenths of a second, how, for example, a promotional item will appear. If it really is a high-quality article, I can identify with it. Visual stimuli are hard to resist, and sometimes you can even use them to force attention.

  when you want something to melt in your mouth

The sense of taste actually has a low sensitivity. It also has a rather simple structure with 2,000 to 5,000 taste buds. Nevertheless, you can also let promotional products melt in your mouth and score points with the target audience.

 

Cadolino Promotional Products will find the right promotional item for your planned campaign. And our selection always appeals to several senses.