Cooler Bag for Appenzeller Cheese

A cooler bag for Appenzeller cheese

The recipe for Appenzeller cheese remains a secret. How it travels home after shopping does not have to be one. For Appenzeller cheese, we had the opportunity to develop a cooler bag with a matching ice pack.

The two products were designed to complement one another and reflect the familiar Appenzeller brand world. The result is a practical solution that also makes it immediately clear which cheese belongs inside.

Two products, one shared idea

The cooler bag protects the shopping on the journey home. The ice pack helps keep the contents at the right temperature while on the move. Together, the two products belong together both functionally and visually.

This combination makes the difference. Instead of two unrelated items, the result is a set in which design and use work together. The brand is not simply printed onto the products; it becomes part of the overall experience.

From the point of sale to the customer’s home

A cooler bag accompanies customers beyond the moment of purchase. It is carried, seen and used again – for the next shopping trip, a day out or on the way to a meal with friends and family.

The Appenzeller brand therefore remains present beyond the cheese counter. It becomes part of the journey and of people’s everyday lives. A practical bag becomes a promotional product that can be used time and again.

Promotional products connected to the product

In addition to the cooler bag and matching ice pack, we have also produced other promotional products for Appenzeller cheese. These have included drinking bottles, hand warmers and printed textiles for different occasions.

Every idea began with the same question: which item suits Appenzeller and provides genuine value to the people receiving it? A promotional product works particularly well when its connection to the brand does not need to be explained.

A solution that suits your product

Would you like to complement your product with a suitable bag, packaging or promotional item? Discover more client projects or tell us about your idea. Together, we will develop a solution that not only carries your product, but also continues its story.