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The Power of Personal Communication: Connecting with Customers and Team at Neo One
In an era characterised by digitalization and increased efficiency, Jan Braunschweiler, CEO and founder of Neo One, emphasises the importance of personal connections for customer and employee loyalty. In a company that serves around 300 customers a year with 30 dedicated employees, the focus is not only on digital processes, but also on being close...
Promotional gift classics: “Old but gold” or cold coffee?
We all know them, the giveaway classics that have dominated the promotional products industry for years: Pens, sunglasses, sweets or key rings. Are these tried-and-tested giveaways still up-to-date and effective, or are they just long-outdated relics of past marketing strategies? Do the “old but gold” promotional items still shine today, or is it time to...
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Appreciation thanks to personal employee gifts
Christmas is the time to say thank you and show appreciation to employees, teams and customers. However, while events and larger business occasions are being implemented rather hesitantly in the current times, gestures such as physical gifts and tokens of appreciation are becoming increasingly relevant. We explain what you need to look out for when...
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Swiss promotional products and the question of “why”
We all know them: gadgets such as ballpoint pens, sugar sachets or sunglasses printed with a company logo. And we often associate such items with mass production, mass-produced goods and automated offers with prices per 1000 pieces. Not so with cadolino – at the Swiss promotional products manufacturer, quality takes precedence over quantity. Above all,...
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Sensory marketing with promotional products = multisensory
Cadolino Promotional Products uses multi-sensory technology to select the right promotional item for our customers. The aim is always to appeal to several senses with the promotional item. This increases the chances of success for the planned marketing campaign many times over. There are many reasons to use promotional items and giveaways in every marketing...
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Taking customer loyalty to the next level: when events and customer gifts complement each other perfectly
When James Bond invites you to the cinema, the bar is set high for the event organization. The location, atmosphere, guests and also what you take home with you from the event should do justice to the legend played – and you don’t just take the memories home with you. Last October, the Neo One...
Five employee gifts that will top any company event
Physical team events are a valuable way of thanking employees and customers during the festive season. However, an evening together over a Christmas fondue or to mark the start of the new year is difficult to realize under the current circumstances. But rest assured – there are alternatives. Let us take a look behind our...
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Advertising media production in Europe: The truth about price and quality
Why go far away when “good things are so close”? A legitimate question – because the production of promotional items engraved or printed with your own company logo is certainly possible in Europe or, even better, in Switzerland. But it won’t be long before the “price” argument is raised. But is production in Eastern Europe...
Employee gift, company gift or fan article?
Turn customers and employees into fans! Merchandise, fan articles and advertising media are worn with pride by celebrities, sports associations and clubs. A huge potential that you too can take advantage of – but how? Let cadolino ® help you build your own fan community. Create a sense of belonging with fan articles With the...
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Plan your year and save precious resources
Good planning is half the battle Holidays, festive dinners and champagne on New Year’s Eve can make you a little sluggish. And yet you should start the new year full of energy and with new resolutions? Exactly! Because even if January with its overcast weather doesn’t invite you to pull up trees, this is precisely...
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cadolino brings the trends of the promotional products industry to Zurich
Let us inspire you Yes, it is important to start planning your communication and therefore also your promotional items for the important events of the coming months at the beginning of the year – which is why this was already a major topic for us in January (Planning promotional items). But this kind of annual...
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“What’s new with you?”
The most frequently asked question Personal encounters, getting to know the people behind a company and experiencing products live – these are clear and wonderful advantages of a trade fair event, as we have just experienced with MarkeDing in the historic Kongresshaus in Zurich. However, the nice aspects of a trade fair are always accompanied...
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When brand values are reflected in haptic communication
Whether we like it or not, communication is an essential part of our everyday lives. We all send and receive messages from people and companies around us. Even if we are not actively communicating, we are unconsciously aware of the silence – which makes it all the more important for brands that want to position...
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Online store or human, machine or individual advice – which is better?
For some years now, the trend in many industries has been towards automation, digitalization and the replacement of people by machines. But deciding where this change makes sense and where the human factor is indispensable is a constant balancing act – one that often requires compromises, especially in the world of communication, marketing and emotionalization...
