For some years now, the trend in many industries has been towards automation, digitalization and the replacement of people by machines. But deciding where this change makes sense and where the human factor is indispensable is a constant balancing act – one that often requires compromises, especially in the world of communication, marketing and emotionalization of brands or products.
Personal consultation or online store? A question that we often have to ask ourselves in our world of advertising materials. The answer? The classic answer when there really is no answer: It depends. It depends on the customer, the need, the goal of a campaign, the budget, both in time and money, the target groups and, of course, the values of the customer and their company. If it’s about mass, spontaneous productions, a lot of reach and generic, classic advertising media with simple logo placements, then yes, a personal consultation is probably not necessary – placing a logo on a ballpoint pen or a mug can be done just as well via an online store these days.
But if it’s more about high-quality products, background knowledge about a tactile advertising medium, relevance in terms of origin and production location – that’s where the personal advisors come into play. The customer is spared ordering samples, endless research and, in the end, perhaps too large an investment for a product that they had imagined differently. Individual adjustments, combinations of products and, above all, the handling of entire communication campaigns, including conception and dispatch, are only possible with real people.
Mass or individuality in the world of advertising media – both have their justification
So which is better or worse? Decide for yourself, because we at cadolino can do both. Visit our online store, accessible 24/7 and with a variety of products that you can customize with your logo in a standardized version. Ordered in a cost- and time-efficient way, you can respond quickly to communication needs without too much conceptual work.
Or contact us personally if you have a special product request, an explicit feature for an advertising medium or more precise details on origin and production – and we will be happy to recommend a product to suit your message and communication purpose.
We look forward to hearing from you, both online and offline!
