We all know them, the giveaway classics that have dominated the promotional products industry for years: Pens, sunglasses, sweets or key rings. Are these tried-and-tested giveaways still up-to-date and effective, or are they just long-outdated relics of past marketing strategies? Do the “old but gold” promotional items still shine today, or is it time to rethink the supposed “cold coffee” in favor of alternative options? We address this question – and provide you with the answer.
Classic promotional items: joy for the marketing heart?
We all know them, the give-aways printed with logos that fill our pockets at trade fairs and customer events – whether we like it or not. Ballpoint pens, glasses cleaning cloths, key rings or the occasional USB stick often differ from stand to stand only by the printed logo. For the company that owns this logo, the items are inexpensive, practical and appreciated by a wide audience – precisely because of the frequent order volumes and therefore moderate pricing options. With this in mind, we are happy to give the classics the gold seal of approval. And yet some of these companies’ marketing representatives probably feel the need for something newer, with a certain unique selling point – because in a world of classics, your message could easily be overlooked.
The taste of “cold coffee”: cost efficiency versus innovation
There are situations in which “cold coffee” is definitely justified – not only when we are standing in front of the ice coffee fridge on hot summer days, but also when our budget and time for a promotional product project are limited. The classics are cost-efficient and definitely achieve the basic objectives of haptic communication. But here comes the turning point: if you are prepared to invest a little more in design and production, completely new opportunities open up to represent your brand and corporate values in an innovative way.
Focus on corporate values and individuality in haptic communication
Choosing the right promotional items is not just a question of budget, but also of conception and the brand values conveyed – and this is exactly where cadolino comes in. As an experienced partner in the world of promotional products, cadolino has the know-how to help you choose products that not only convey messages, but also represent your corporate culture and values. Haptic communication goes beyond simple gifts – it creates an emotional connection between your brand and your customers.
cadolino can help you design and produce promotional products that reflect your brand identity and get your message across to your customers in a unique way. Whether it’s eco-friendly products, customized solutions or innovative gadgets, cadolino ensures that your tactile communication is effective and creates long-lasting connections with your customers. So turn that cold coffee into an artful barista cappuccino and leave a lasting impression on (future) customers.
