We all know them: gadgets such as ballpoint pens, sugar sachets or sunglasses printed with a company logo. And we often associate such items with mass production, mass-produced goods and automated offers with prices per 1000 pieces. Not so with cadolino – at the Swiss promotional products manufacturer, quality takes precedence over quantity. Above all, however, the question of “why” takes precedence over the question of “how much”. All in line with the corporate values of sustainability, trust, fairness and reliability. Swiss quality with international reach.
When the logo ballpoint pen becomes a recycled beach towel or personalized “dropz” suddenly appear on the advertising plan instead of printed coffee cups, then cadolino was most likely at work. Since 1991, the Swiss company has stood for promotional items that are more than just a logo carrier. Rather, the articles and promotional gifts are carriers of emotions and values. Marcel Spiess, Managing Director of cadolino, says that the question of “why” is always at the heart of product ideas: “Of course, we also produce classic giveaways such as ballpoint pens with logo printing or, more recently, personalized face masks. However, our strength is definitely the development of ideas on how a customer can effectively and sustainably embody their values in a promotional item. That’s why we don’t see them as classic giveaways, but rather as useful products that can be used for customer acquisition, customer or employee loyalty.”
Personalization in the article, just like in the idea
When the cadolino consulting team receives a new inquiry, anything but a standard program is reeled off. Instead, the project management and consulting team looks forward to brainstorming sessions and customer-oriented presentations in which the customer’s wishes and goals are brought to the fore. José M. San José, Partner at cadolino, is always delighted when he observes his employees’ enthusiasm for new projects: “The question of the why and the goal behind the desired product has been at the heart of cadolino for years. It’s extremely nice to see how our employees turn customers into partners and familiarize themselves with the wishes and goals behind a product idea.”
There’s no such thing as can’t, is the motto of the project management team. Much to the delight of customers who, after the personal consultation period, not only come away with a product that runs off the production line in the same form with thousands of other logos – but with a product that reflects the values of the respective company, that conveys emotions and tells stories.
Would you also like to embody your values in a promotional product that your customers or employees won’t forget in a hurry?
Cadolino will be happy to support you in brainstorming, design and production – to make your logo personalization unique.
