The most frequently asked question
Personal encounters, getting to know the people behind a company and experiencing products live – these are clear and wonderful advantages of a trade fair event, as we have just experienced with MarkeDing in the historic Kongresshaus in Zurich. However, the nice aspects of a trade fair are always accompanied by stressful, recurring questions. The question about the latest news was particularly popular – for one very simple reason: Cadolino can do more than just “new”.
We love the personal conversations with visitors at trade fairs and events. Because in these conversations we sense needs and understand the challenges our customers face in their day-to-day communication and advertising – and where we, as an expert partner in the design and implementation of haptic promotional products, can help. We experience the exciting moments above all when we realize that the supposed needs of a customer do not correspond to reality.
The purpose of a promotional item beats the news factor
For example, the belief that the latest is always the best. It is not for nothing that the question “What’s new at your company?” was chosen internally as the most frequently asked question at the promotional products trade fair. Because this question is not about presenting customers with new items such as the CO2-neutral Treek products or personalized drinking bottles made of bamboo. “New” is of secondary importance in the market for logo-embossed products, employee or customer gifts. Much more important: What is your goal with the product that is to bear your logo?
New is not wrong – but suitable is better
The latest promotional product in our range may or may not fit into your communication concept. As a company, it is much more important as a first step to be aware of what the communication should be about. Are you aiming to produce a scattergun item, large quantities of small logo carriers that will get your brand out into the world with a wide reach? Are you looking for a personal gift for employees that conveys values and a message to suit a current occasion? Or are you looking for a promotional item to remind customers of your company’s name?
In all these situations, you need a suitable message that is conveyed and placed with the right promotional item. Does this give-away have to be new? Perhaps – because new products mean that we are constantly expanding the options for choosing the carrier of your message. But perhaps the traditional T-shirt or mug with a delicious cup of tea is also perfect for your message. After all, what counts in the end is the goal you want to achieve with your advertising or communication campaign.
The joy of promotional products: Inspire with variety and inspiration
Of course, we’re still going to answer the most annoying question at the trade fair: Click here for a constantly updated overview of our latest products. But don’t forget to browse through our promotional products store and get inspired. Because the variety of promotional items and possible logo and message carriers offers the best inspiration for your next campaign.
