Whether we like it or not, communication is an essential part of our everyday lives. We all send and receive messages from people and companies around us. Even if we are not actively communicating, we are unconsciously aware of the silence – which makes it all the more important for brands that want to position themselves in a certain way to consciously use as many channels as possible. In addition to classic text and image communication, this also includes haptics – which we are happy to help with at cadolino Promotional Products.
While we as private individuals rarely consciously communicate in this way in order to achieve a certain perception in our counterparts, corporate communication places all the more emphasis on this. A wide variety of channels are used proactively in order to place a message with a clear objective. However, while image- and text-based content predominates in traditional communication planning, promotional items for gripping bring a whole new kind of perception to the entire area of a company’s marketing, communication or activation measures.
Position yourself through actions, not just words
The statement that a company attaches great importance to quality and sustainability is nothing new in today’s marketing world. This message is hidden in many advertisements, videos and imagery – and of course such brand values should definitely be communicated. But how about supplementing your literal communication with effective actions? Promotional items such as sustainable drinking bottles, notepads made from recycled paper, a high-quality carrier bag made from robust material in your corporate colors – in this example, all of these embody the fact that you as a company place great value on sustainability and quality. Customers who come into contact with these products and recognize your logo on them will associate the positive haptic experience with precisely these values and your company. Communication on a new level that stands out from classic text and image communication.
Take advantage of the connection between the different levels of communication and let our team of experts advise you on which haptic promotional products will also highlight your brand values.
